![]() This new generation of rappers have been releasing song after song in order to make hits, but they lack an overall message. Being able to make a change in the world and have others preach that same message, is an inspiring one too. Being able to create imagery that relates to the situation or event, is an empowering feeling. Powerhouses like these have created a platform of advocacy, by venting about social and political messages to the world within a song. There have been many talented rappers that have had to work hard to master their craft like Kendrick Lamar, J. With the influence of these new age rappers, Gen-Z and some millennials want to pursue a hobby and even a career in soundcloud rapping. With that, they influence a new generation of rappers to get big off of the same tactics. They don’t seem to care about the content they produce and yet due to this generation’s lack of appreciation for lyrics, these songs become popular. A big part of their songs is repeating the hook or verse multiple times. Many people allow rappers like 6ix9ine and Lil Pump to get away with saying racial slurs, promoting gang violence and drugs in their music. This lifestyle is portrayed as the only way to become popular nowadays. ![]() They’ve normalized the trend of face tattoos, drug usage and outrageous hair colors and patterns. Now, this new generation of “soundcloud” rappers have proven that you can get away with having mediocre lyrics, catchy beats and hooks. It was used to talk about problems in the world or even personal problems the artist were going through. Hip-hop used to be a way to express what can’t be expressed through just talking. In this era of hip-hop rappers like 6ix9ine and Lil Pump, it has changed the way rap is seen but not in a good way. Rappers like Tupac Shakur, The Notorious B.I.G, Eminem and Nas have shaped the hip-hop industry and have made it what it is today.
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